Phone +61 2 8705 8500 | 25-27 Brisbane Street, Surry Hills, NSW 2010

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Digital Business Manager - Fashion Group

The Digital Business Manager (DBM) is there to drive the growth of the online business for each of the Brands in the Group (2 fashion brands). This will be achieved by working collaboratively with the Brand Marketing Managers and CRM Manager to develop a Digital Strategy that maximises the potential of in-house platforms and drives partner service providers to perform, by establishing clear objectives for each campaign, channel and ‘always-on’ program.

This role is similar to an Account Director in an agency and, client-side, equivalent more to a senior and strategic Ecommerce Manager.

Essential Duties/Responsibilities

-
Develop a Digital strategy
-Create and manage a digital marketing strategy
-Build effective relationships with key stakeholders - in-house and external.
-Project manage the production of all digital assets for campaigns and 'always-on' programs
-Content manage the websites, setup promotions and manage changes/improvements through with digital producer and developers
-Data and Analytics (GA, search marketing dashboards, power reviews dashboard, salesforce etc.) 

Skills Required to be successful
 

-Digital Strategy
-Digital Channel Planning
-Online Customer Journey Mapping
-Audience Online Behavioural Analysis
-Online Display Campaigns & Programmatic Media
-Website Content Management
-Email Marketing
-Campaign Management
-Affiliate Marketing
-Mobile Advertising
-Assessment of Mobile & Desktop UX/UI Manage Improvements
-Digital Analytics Software, e.g. Google Analytics
-Working with Various Cloud Services Dashboards, e.g. Ratings & Reviews, Affiliate
-Management, Retargeting, Website Performance Monitoring, Salesforce
-Extracting Reports from Service Providers & Organised to tell a Coherent Story in PowerPoint
-Intermediate to Advanced Excel
-Intermediate to Advanced PowerPoint
-Trello, Confluence & Jira or similar Technical Project Management Tools

If this position is of interest then please apply via Seek highlighting your key skills